HOW TO INTRODUCE ITS STRATEGIC VISION FOR 5 YEARS ?
Orange Bank had introduced its strategic plan “Becoming 50” for 2019-2023 to bring the collaborators together.
1969 had the mission to support Orange Bank for the presentation of the project from the strategic plan to the language components.
The commited stance ?
- Create a specific language for Orange Bank to break away from Orange and reinforce the sense of belonging.
- Modernize the speech, capitalizing on successful communication codes’ of rival neo-bank : simple, reachable, technologic and innovative.