1969 rebuilds digital strategy of Cellier des Dauphins.
To support the brand’s new positioning and growth on the French and international markets, Cellier des Dauphins entrusted the alignment and rework of its digital strategy to 1969.
The first task of 1969 was to redesign Cellier des Dauphins’ website and introduce ‘L’Union des Vignerons des Côtes du Rhône’, the newest range from the company that makes a commitment to being eco-responsible. In addition, 1969 integrated the SEA & SEO strategies accordingly to reflect the update.
In conjunction, 1969 helped redesign the social media strategy of the brand’s communication for France (Facebook, Instagram, Twitter, Linkedin), the US, the UK, and China. The overarching objective had been to design a sophisticated editorial guideline that showcased the combined values of “Southern conviviality” with the sustainable commitments of their producers.
Finally, in the culmination of the above first two tasks, 1969 was given the lead of designing the year’s content creation, community management and media-planning for Cellier des Dauphins’ social networks.