IT'S 'TYPIQUEMENT CHARLES' TO GO TO DIGITAL!
The House of Champagne Charles Heidsieck are well known for a vast number of unrivaled reasons: a unique taste that is largely established and unrefuted well-known fact in the connoisseur community. Moreover, the brand has a rich history embodied by the strong personality of its eponymous founder. Despite all of these advantages, the brand was running late on their modern digital communications, notably when compared side by side to its competition.
So 1969 was put In charge of concocting the international digital strategy, tailoring the daily feeds and community management of Facebook, Instagram, and Twitter.
1969 sought to convey the personality of the modern dandiness typical of “typiquement Charles”, whilst blending the brand’s iconic values of elegance and impertinence onto social media platforms for its e-influence.