LAUNCH OF THE NEW FRAGRANCE J'ADORE INJOY ON INSTAGRAM AND FACEBOOK
Christian Dior Parfums has chosen 1969 Agency to produce video and graphic assets designed to enhance the world of the new J’Adore InJoy perfume, characterized by a new floral-fruity-salty accord that multiplies sensory emotions.
These graphic creations, intended to feed the official Dior and Dior Parfums accounts on Facebook and Instagram from April 2018, offer sensory and immersive versions of the iconic assets of the communication campaign initiated in April 2017.
The challenge for 1969 was to recreate the sensoriality of this fragrance, while retaining the iconic spirit of this cult fragrance.
635k total views on the videos
119k total interactions
19 Millions follower