CITADELLE GIN

Social Media

HOW TO BECOME THE REFERENCE BRAND OF FRENCH GIN AROUND THE WORLD?

Citadelle is a premium Gin brand with French origins.

Although it is a well recognized and frequently recommended brand popular with mixologists around the world, it has only been in the recent years that Citadelle has started communicating with the general public.

To help with this effort 1969 has defined and implemented the brand’s digital strategy for both a French and international audience. To this effect 1969 designed a digital identity which struck a balance between the premium and elegant character of the brand with a little cheeky twist which confers its personality.

The brand’s drink of choice is the classic Gin & Tonic and the lemon plays a huge part in its image.

The goal?

To translate the brand’s unique style for a wider audience: the luminous and seafaring world of Charentes

Results?

50k total interactions over 2018 – that’s 6.5k interactions in average per month!