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Castle gin
Bottle of Citadelle next to lemon on a beach
Citadelle
Bottle of Citadelle next to lemon on a beach

Group

Maison Ferrand

Market

Wines & Spirits

Category

creative & management

Lemons hung with blue strings
Bottle of Citadelle
Glass of Gin made with a bottle of Citadelle

The context

How to become an icon of French artisanal gin?

Citadelle is a premium brand of gin, from France. Although it is now recognized and recommended by mixologists around the world.

The challenge

Since it was recently communicated to the general public. Citadelle must therefore find the strength to impose itself as the French Gin of reference to a BtoC target. To establish a close relationship with its community, it needs a unique and impactful vision and identity.

The objective

How can a digital strategy help the brand to affirm its identity?

If life gives you lemons, make gin & tonic

Bottle of Citadelle with lemons in ice cubes

If life gives you lemons, make gin & tonic

Glasses with a bottle of Citadelle

1.

Creating a unique universe: asserting itself as the benchmark for French gins

In order to show the identity of the Citadelle brand on social networks, the 1969 agency has created an editorial platform that promotes the Bonbonnet domain and the Charentais heritage of Citadelle Gin.

Bottle of Citadelle with lemons, oysters

2.

To give Citadelle an elegant & decadent digital expression

In terms of content, Citadelle addresses the subjects of the brand itself such as its history and its skill, but especially the lifestyle developed around it. Between elegance and decadence.

en chiffres

Follolow

Interactions

Follolow

Engagement

Follolow

Reach

118K//19%//x3
Projet Suivant
Savoye

Affirm brand identity

Savoye Logistics Center
Savoye Logistics Center
Maison du tri

Toward zero waste

Man painting a chair
Man painting a chair
STIHL

Becoming the digital love brand of the garden

Leaves in a tree
Leaves in a tree
Veja

Stepping into influence

Pair of Veja shoes
Pair of Veja shoes
St-Germain

Storytelling " joyfully decadent "

Front of the House of St-Germain
Front of the House of St-Germain
Société Générale

Rugby World Cup in Japan

Rugby World Cup Japan poster with Société Générale
Rugby World Cup Japan poster with Société Générale
Orange Group

Creation of a Pop culture media

Orange background
Orange background
Siemens Home

Let’s make the future appetising

Siemens kitchen
Siemens kitchen
Orange

Say hello to my digital journey

Illustration of a woman in orange
Illustration of a woman in orange
NEFF

Passionately Cooking

Person washing vegetables
Person washing vegetables
Love & Green

From game changer to market leader

Woman walking in the forest
Woman walking in the forest
L'Oréal

Connect B2B & B2C

women from the back
women from the back
Japan Airlines

Brand vision production

Man with a suitcase in an airport lobby
Man with a suitcase in an airport lobby
Citadelle

Castle gin

Bottle of Citadelle next to lemon on a beach
Bottle of Citadelle next to lemon on a beach
Eminente

Scratching beneath the surface

Tropical forest
Tropical forest
Cloudy Bay

Haven Chasers Program

River
River
Grey Goose

The unleash of a brand universe

Matching dinner with a bottle of Grey Goose
Matching dinner with a bottle of Grey Goose
Christian Dior

Re-creating the surprise with J’adore Injoy

Image of J'adore
Image of J'adore
Château Galoupet

More than a rosé, a project

Vineyard in the sunlight
Vineyard in the sunlight
Bacardi Martini

Participative media of the gen Z

People who party
People who party
Chanel

An innovating client experience

Chanel illustration of a woman on a sofa
Chanel illustration of a woman on a sofa
Charles Heidsieck

Modernizing the legacy

Reception room with champagne on the table
Reception room with champagne on the table
Cellier des Dauphins

Moments of togetherness

Tractor in vineyards
Tractor in vineyards