HOW TO BECOME THE FRENCH GIN OF REFERENCE AROUND THE WORLD ?
Citadelle is a premium brand of Gin, of French origin.
Although it is now recognized and recommended by mixologists around the world, it is only recently it has been communicating with the general public.
1969 has defined and implemented the brand’s digital strategy to both a French and international audience.
And find a balance between the premium and elegant character of the brand and that little cheeky twist that confers its personality.
The brand’s drink of choice is the Gin & Tonic and the lemon plays a huge part in its image.
The goal ? Translate the brand’s unique atmosphere : the luminous and seafaring world of Charentes
50k total interactions over 2018
That’s 6.5k interactions in avg / month