EUROPCAR

Social Media

HOW TO ENHANCE EUROPCAR'S SOCIAL ECOSYSTEM?

In 2018, Europcar changed its name and positioning to become the Europcar Mobility Group, a transversal player in mobility.

To support this development, 1969 decided to capitalize on current events to boost Europcar’s social platforms and digital ecosystem throughout the year.

Goals?
To create engagement with online users to generate a brand preference and gain more visibility.