HOW TO DEVELOP GREY GOOSE DIGITAL ECOSYSTEM IN FRANCE?
After having created Grey Goose social media ecosystem in 2014 and the “Boulangerie Bleue” platform in 2015, 1969 supported the brand in the implementation of its editorial and e-influence strategy. The agency was also in charge of the digitalization of the brands ‘events such as “Boulangerie Bleue” or “Escales Bleues”.
To amplify the visibility of those event, we invited more than 250 influencers to live some iconoclastic moments around the brand’s values : bar and mixology, gastronomy and discovery workshops.
65 000 interactions on social media,
326 published articles,
A media value of 500 000€.