HOW TO CHANGE THE PERCEPTION OF THE 18-24 YEARS OLD TOWARDS THE HOTEL CHAIN HOTELF1?
The 1969 Agency worked on the hotelF1 repositioning on social media with the goal to initiate a change of perception in the eyes of the 18-34 years old travelers.
Anchor the brand in a lifestyle universe that holds sense for the target : the road trip imaginary. HotelF1 appears therefore as a modern vision of the American motel style and turns into a symbol of freedom for this travelling target.
From the 3 first months of community management : +778% new interactions and +400 organic fans
13k interactions in avg / month vs KPI’s: 10k / month
667,2k persons reached with avg / month vs KPI’s: 480k