#ONTHEROAD ACTIVATION WITH HOTELF1
To get in line with the brand’s positioning on the road trip universe, 1969 organizes a road trip every month with influencers in order to test out the different tips and spots which are submitted by the followers.
The idea? Provide a group of influencers with «on the road » memories : edgy adventures, which allow them to discover a region of France through a different eye.
Activations that live on the brand’s Instagram account and that allow to produce quality visual content, in line with the brand’s universe.
7 weekends with 7 different influencers organized in 2018
Reach: More than 500,000 people reached by influencer publications