MARTINI

Activation

HOW TO CAPITALIZE ON INNOVATIVE AND UNCONVENTIONAL FORMATS ?

For the first time, Martini speaks in a podcast

Culturally anchored in the everyday life of Italians, the aperitif nowadays also resonates in France.

And, it is this slice of life that 1969 has decided to celebrate in a new series of podcasts: Benvenuti al Caffè Torino.

In six episodes, the whole story of Caffè Torino, its vermouth and the Martini Riserva Speciale will be shared with listeners through the voices of Martini bartenders and ambassadors.

In tune with the trends of its time, Martini became the first spirit to capitalize on innovative formats by offering in this season 1 podcast a different tales and stories of experiences in an immersive and unprecedented manner.

Find episodes of Benvenuti al Caffè Torino on all listening platforms.