MARTINI INSTAPERO

Activation - Influence

WHAT CAN WE DO WITH A SMARTPHONE AND A MARTINI?

A selection of the best French Instagrammers, presented for the first time during a press party.

These new web talents (whose cumulated audience reaches millions of followers) reinterpreted Martini by taking pictures their own way and always escorted by their readers.

Results?

+ de 1000 pictures posted, 27 000 interactions and 30 digital publications in blogs and online media.