MUSTELA

Social Media

HOW TO REINTRODUCE MUSTELA’S VERY SENSITIVE SKIN RANGE TO THE APAC MARKET?

Following the successful re-push of the specialist Stelatopia range & localisation of a global campaign to the APAC regional markets, Mustela entrusted 1969 to once again reinvigorate and reintroduce their Very Sensitive Skins range. 

OPPORTUNITY

The Very Sensitive Skins range harnesses the naturally soothing power of Schizandra berries to rapidly relieves skin redness and shields sensitive skin types from discomforts caused by environmental factors such as pollution, dust, air conditioning. 

Although this specialist range was designed for Very Sensitive skins types, its natural ingredients make it gentle and effective for normal skin types too, and therefore 1969 had the opportunity to bring attention to the range’s benefits to a larger audience.

OUR STRATEGY?

To Showcase the natural strength of Schizandra using playful visuals, engaging social media formats and informative posts to build upon the underlying ‘Force of Nature’ concept we initiated for the brand.