MUSTELA – Stelatopia Campaign

Social Media

HOW TO COMMUNICATE THE NATURAL STRENGTH OF MUSTELA PRODUCTS IN ASIA ?

The Mustela Stelatopia range helps soothe babies’ atopic skin thanks to the power of its natural ingredients sourced from Avocados and Sunflowers.

The product is equally gentle, natural and safe for delicate baby skins.

Although Mustela has been a leader in baby skin care products for over 60 years in Europe, in APAC the brand and market are still young.
So the challenge for 1969 was “how to communicate the power and necessity of an Atopic skin care solution?”

In response to this, 1969 developed a social media campaign around the long term strategic idea of the ‘Force of Nature” as a representation of Mustela commitment to naturality and effective skin care.

The campaign was introduced to the Asian market through 3 themes: Awareness, Education and Engagement

The content has since been used across the APAC markets including Singapore, South Korea, Taiwan, and Indonesia with the goal of increasing brand awareness.