NEFF

Social Media

HOW TO INSPIRE A PASSIONATE COMMUNITY ON A DAILY BASIS?

NEFF is the premium brand of household appliances courtesy of the BSH Group. Its main audience is a community of cooking passionates.

The challenge of the 1969 Agency has been to elaborate an editorial line on Facebook that inspires and promotes the conviviality as well as the brand’s passion for the world of cooking.

Results ?

After only 2 months of social media management:
+1,6k French fans
An average of 6k interactions / month

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