ORANGE

Brand Content

HOW TO ENHANCE THE DIGITAL VOICE OF ORANGE GROUP ?

Since 2015, the Orange group entrusted 1969 to relay its news and news from the various sectors in which it has a presence in such as telecom, web, banking, cybersecurity, or entertainment.

The ambition was to create content that was 100% digital, with the goal of communicating a sentiment of “entertain with sense” to employees worldwide, as well as the general public.

To do this, 1969 generated articles, video reports, interviews, info-motions and daily broadcasts on the corporate website, the group intranet and the Orange News mobile application.

Results?
+ 100 weekly issues published,
90,000 visitors on average per month,
120 tweets per week on average