Petit Bateau

Social Media
Digital Influence

WHAT’S THE POINT OF DOING SILLY THINGS IF WE CAN’T LAUGH ABOUT IT?

For the 125th birthday of Petit Bateau, Facebook fans were given the opportunity to express their personal experience.

Contributors could tell the best kid’s mistake in a funny and off the wall way, all that in 150 characters. They could then illustrate their creation with a snapshot of the little guilty monster.

Results?

Laureate of Paris 2.0 in 2014,
+ 7000 fans on Petit Bateau Facebook page,
More than 400 writers,
46 000 pages consulted in 1 month.

Our newsletter