SIEMENS

Influence

HOW TO EMBODY AND REALIZE SIEMENS HOME VALUES ?

1969 launched the “Inspiring Makers” program for Siemens Home.

In order to embody and realize the values ​​of Siemens Home (Innovation, Design and Technology), 1969 brought to life an original web series featuring five “Inspiring Makers”, professionals from various backgrounds.

With expertise in Brand Strategy, 1969 chose an editorial and non-commercial approach aimed at attracting the greatest number of audience.
It is for this unique perspective that 1969 has continued to develop the series to three seasons, introducing several more personalities, and sharing their vision and Siemen’s values.

Through short videos, each person speaks about their job, lifestyle, way of life and subjects such as connectivity, the future, design and more…

The goal?
To visualise and inspire users on the main brand items and through “makers” as reference points in their universe.

Results?
Reach: 6.1M
Views of videos: 968k
More than 13K of social actions during the campaign: like, reactions, sharing, comments