SINGLE AIR BY CELIO

Social Media - Activation - Influence

WHAT CAN A BACHELOR DO ON VALENTINES DAY ALONE?

Being a bachelor during Valentines Day sucks… except when you participate in the Single Air operation runned by Celio. For this occasion, 4 bachelor friends won a 24h private jet trip to Paris, Berlin and Barcelona. Through the Facebook app we revealed the interior of a private jet, some real fake flight attendants in 200 stores of the Celio network during a weekend, fake plane tickets sent to our bloggers network, the management of more than half a million Celio fans on Facebook, viral videos… Results? During this whole operation, more than 8000 applications in 10 days, a media coverage on 200 digital medias and an extremely rich and original brand content for Celio.