SLOW DRINKING

Brand Content - Website

HOW TO INVIGORATE AND MODERNIZE SLOW DRINKING?

A movement created in 2012 by the French group Bacardi Martini, Slow Drinking fits into the Slow movement which promotes a friendly and responsible way to consume alcoholic beverages.

In 2016, the brand entrusted 1969 with the restructuring of its website.

Strategy?

Create an editorialized approach to Slow Drinking with a mini branded website, which adopts the codes of a lifestyle magazine.

The simple, sleek and refined web design offers the user a very fluid and ergonomic navigation experience through the iconic scroll-down system.