ST-GERMAIN

Social Media

HOW TO TRANSLATE THE CHARMING UNIQUENESS OF ST-GERMAIN'S UNIVERSE ONTO SOCIAL MEDIA?

The world of St-Germain pays homage to St-Germain-des-Près, an artistically rich and chic area of Paris, through its iconic bottle design that evokes French authenticity and savoir-faire with tributes to the Art Deco and Belle Epoque periods.

The challenge for 1969?

To recreate the elegant, luminous and floral look of St-Germain’s universe on Facebook and Instagram with emphasis on the brand’s strong reputation and legacy.

Results?

  • 2X engagement rate above Facebook averages
  • 82.9k total interactions over one year with an average engagement rate of 4.4%