HOW TO MAKE THE LEADING MOTOCULTURE BRAND MORE ACCESSIBLE ON DIGITAL PLATFORMS ?
Thanks to the quality, performance and reliability of its products, STIHL has successfully convinced a community of professionals and gardening enthusiasts. But today, the brand has to face a new challenge: being accessible not only to these connoisseurs but also a wider range of people
with various interests.
The 1969 Agency defined STIHL’s editorial strategy with the sole aim to « humanize » the brand and to reinforce its new positioning. « Performance in simplicity ». The agency is also in charge of social media management on a daily basis.