WILLIAM LAWSON’S

Social Media - Influence

HOW TO ASSOCIATE WHISKY AND RUGBY IN AN EVIN LAW ENVIRONMENT?

After launching the french facebook page, 1969 was in charge of the annual community management for William Lawson’s and tasked to convey the idea of a bold masculine brand, around the statement: ” No rules, Great scotch”.

1969 found that the Whisky brand naturally held a position of masculinity and confident, with a touch of humor- never taking itself too seriously. This tone and positioning pervades throughout its brand, product, and even through to the community via the influencers thanks to the program we launched: #NRGS.

A platform that allows the brand to gradually establish its legitimacy on the rugby field.

Results?
+ over 60 000 recruited fans in one year,
The average engagement rate has risen to record-breaking 7%.