WILLIAM LAWSON’S LIMITED EDITION

Activation

HOW TO PAIR UP A WHISKY BRAND AND THE RUGBY WORLD CUP IN A EVIN LAW ENVIRONMENT?

On the occasion of the 2015 Rugby World Cup, 1969 Agency created a limited edition of 5 bottles representing the 5 emblematic rugby teams.

Results?
A commercial success : More than 1,3 million of bottles produced and sold in supermarkets. Following this success, William Lawson’s signed a new collaboration with 1969. The agency will be in charge of designing a limited edition bottle for the 2016 Euro.