1969 exports the “Slow Drinking” in Europe.
Initiated by the Bacardi France firm in recent years, the “Slow Drinking” concept is a movement which promotes responsible alcohol consumption. Thanks to a bold strategy of communication on social media platforms and a dedicated website, Bacardi managed bring attention and sensationalise this meaningful message with humour and creativity.
Following the successful performance of the digital strategy behind the Slow Drinking movement, that was developed with 1969 Agency.
Bacardi Martini has decided to expand the movement’s reach in Europe. Spain and Italy received a local adaptation for the communication, whereas the international communication was used across Northern Europe.
The whole editorial strategy from media-planning, website and social media management shall be guided and continue to be led by 1969 Agency Paris since April.