HOW TO CREATE A DIGITAL BOOK OF RECIPES, USING A PLAYFUL AND INNOVATIVE TON?
Grand Marnier entrusted 1969 Agency with the task to conceive a digital interpretation of its book of recipes :
« Les Magnifiques Recettes Grand Marnier ».
It was the occasion to breathe life into this material of communication while giving it an experiential dimension. While integrating it to the existing website in the most intuitive way, the ultimate goal was to create a narrative and interactive experience based on visual animations.