HOW TO INSPIRE A PASSIONATE COMMUNITY ON A DAILY BASIS?
NEFF is a premium brand of household appliances a subsidiary of the BSH Group. Its main audience is a community of passionate cooks, chefs, and culinary hobbyists. The challenge for 1969 had been to elaborate an editorial line on Facebook that inspires and promotes in conjunction the conviviality and brand’s passion for the world of cooking.
An engagement rate 2 times higher than Facebook averages
An average of 2% engagement rate over 2018.
With an average of 6.5k interactions / month