HOW TO EXPERTLY GUIDE VEJA THROUGH CHINA’S SOCIAL MEDIA SCENE & HELP GROW THEIR DIGITAL PRESENCE?
Since 2005 Veja has been producing fashionable, iconic sneakers using only sustainable, and fair-trade materials, to become a brand recognized on the international scene (worn by celebrities, even British Royalty) all through its unique mix of influencer and social media combined with a powerful mission.
In 2019, Veja decides to officially launch in China, and entrust 1969 with various tasks, which 1969 were able to deliver thanks to its unique Sino-Parisien culture and digital expertise.
Wechat + Weibo
1969 helped Veja navigating through the differences of each network, in order to use them to their best potential.
We helped compile a list of Chinese influencers which matched with Veja’s core values: Sustainability & Individuality.
To better support the logistics of the China launch, Veja relied on 1969’s Asian presence to gain insight into the China retail & consumer trends. From auditing first hand on shop floors in China to gathering digital trends, 1969 became the go-to insider for Veja.
Understanding the competition
We explored Veja’s potential competitions for their new line of organic running shoes, soon to be available in China too. 1969 looked into communication and activation trends.
Ultimately, the culmination of this task was in advising how Veja could use and capitalise on its niche positioning in a fast-growing, competitive, Chinese market.