HOW TO EVANGELIZE ALLIANZ CONNECTED DRIVING WHILE GENERATING ENGAGEMENT ON SOCIAL MEDIA?
Allianz chooses 1969 Agency to promote Allianz Connected Driving on social media from March 11th to April 4th 2016.
The objectives ? Communicate about the benefits of a service still unknown in France while generating the maximum engagement possible on social media.
The idea ? Since the service rewards the goods drivers on the road, Internet users will be rewarded for their good behaviors on social media as well.
“On the road as on social media, Allianz Connected Driving rewards your good behavior.”
A reach of 5 million Internet users.
Approximately 80 000 interactions.
15 millions impressions.