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Modernizing the legacy
Reception room with champagne on the table
Charles Heidsieck
Reception room with champagne on the table

Group

EPI

Market

Wines & Spirits

Category

creative & management

Champagne reserve
Charles Heidsieck champagne bottle
Charles Heidsieck champagne bottle with a glass

The context

Charles Heidsieck was a French emblematic Champagne House, recognized by the finest experts for its unique taste and its high quality. 

Yet, Charles Heidsieck struggled to get noticed by the general public.

The challenge

How to showcase with modernity the inspiring story of the brand without being old-fashioned ?

Let's get Charles - the impertinent dandy - a twist !

Reception room with champagne on the table

Let's get Charles - the impertinent dandy - a twist !

Bottle of Charles Heidsieck

1.

Editorial platform

1969 imagined a new editorial brand platform, repositionning the brand's DNA of its eponym founder in today's world.

Dish with a bottle of champagne

2.

Creative campaign

We created an original campaign embracing Charles Heidsieck's incredible personality through a unique tone of voice : both elegant and impertinent.

Bottle of Charles Heidsieck

3.

Digital strategy

1969 created the whole digital strategy of Charles Heidsieck and implemented it worldwide on social medias, on a daily basis. Our commitment : less information and more storytelling.

en chiffres

Follolow

Followers

Follolow

Impressions

Follolow

Interactions

+11K//+102M//+29%
Projet Suivant
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Chanel illustration of a woman on a sofa
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Reception room with champagne on the table
Reception room with champagne on the table
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