Cloudy Bay produces wine from New Zealand’s Marlborough region.

Have you ever tasted a wine from New Zealand?

The challenge

But it lacked a global brand promise that went beyond the star vintage, so the next generation of wine lovers.

Our response

We developed a bespoke paid approach to amplify a range of influencer activity with the simple question “What does your heaven look like?” and strengthened community engagement through unique content.

The results?

Within a year, the brand saw an increase of 13,000 followers, 102 million impressions, 8 unique global influencer collaborations and a 29% increase in social interactions.