The challenge

Cloudy Bay, a New Zealand wine from the LVMH group, is recognized for the quality of its product but still lacks awareness and image among the 25-34 year old target (US, UK, ASIA).

The 1969 answer

Develop an immersive & interactive brand content that highlights the values & unique culture of New Zealand… A vertical window on the Marlborough estate.

Results?

12% engagement rate on Instagram
+7k followers over the period