RECYCLING MATTERS TO ALL
Did you know that over 93% of furniture in France is recycled? Eco-mobilier, an initiative launched by the French government, supports companies to recycle furniture in order to reach the goal of zero waste by 2030.
Refreshing institutionalised dialogue into consumer conversation.
Although the initiative is well underway, Eco-mobilier needed to engage consumers to achieve this goal.
We created content with practical advice and influencer campaigns on reducing environmental impact and a national test and lean campaign to develop a local-level dialogue.
By shifting the focus from the product to people’s everyday lives local recycling centres saw an increase in visitors and reached more than 7.2 million people with over 270 million online interactions and gained 7,000 followers.