LOVE & GREEN : HOW WE CHANGE A BRAND FROM CHALLENGER INTO THE REFERENCE ON ITS MARKET
To affirm the territory and the difference of the Love & Green brand on a market that it founded 10 years ago, creating in the process many competitors who challenge it today.
The 1969 answer
Return to the reason to exist of Love & Green and put the brand back at the head of the movement it created to breathe new life into its positioning and challenge its “real” competitors: the major manufacturers.
An editorial promise that goes against the clichés on parenthood and femininity, through 4 essential actions to achieve its goal: change the world of intimate hygiene.
Both shocking catchphrases, impactful messages but also benevolent, empathetic messages.
+2k followers over the period
+3k interactions per month