The challenge

To affirm the territory and the difference of the Love & Green brand on a market that it founded 10 years ago, creating in the process many competitors who challenge it today.

The 1969 answer

Return to the reason to exist of Love & Green and put the brand back at the head of the movement it created to breathe new life into its positioning and challenge its “real” competitors: the major manufacturers.

Strategic axis
An editorial promise that goes against the clichés on parenthood and femininity, through 4 essential actions to achieve its goal: change the world of intimate hygiene.

Brand content
Both shocking catchphrases, impactful messages but also benevolent, empathetic messages.

Résultats ?

+2k followers over the period
+3k interactions per month