NEFF

Social Media

PASSIONATELY COOKING

NEFF is a German premium household appliance brand founded in 1877 and known for inventing the convection oven.

Is your kitchen the heart of your home?

The challenge

Despite its 140-year history, the brand had no defined editorial outputs. Despite the potential of being a “love brand”, they realised that without an engaged community they would lose their French market share.

Our response

The result was an editorial line that centred on passion: recipe sharing, culinary stories and interactions that created rich, organic interactions with the cooking community.

Résultats ?

In four years, NEFF France saw an increase of 42.5k followers on social media, more than 875k interactions and a reach of over 23 million.