NEFF is a German premium household appliance brand founded in 1877 and known for inventing the convection oven.
Is your kitchen the heart of your home?
Despite its 140-year history, the brand had no defined editorial outputs. Despite the potential of being a “love brand”, they realised that without an engaged community they would lose their French market share.
The result was an editorial line that centred on passion: recipe sharing, culinary stories and interactions that created rich, organic interactions with the cooking community.
In four years, NEFF France saw an increase of 42.5k followers on social media, more than 875k interactions and a reach of over 23 million.