Digital Influence

NEFF’s 140th anniversary Influence Activation

On the occasion of NEFF’s 140th anniversary, 1969 organized an operation of influence in partnership with 4 major culinary bloggers.

The concept ? Organize a small-group dinner in the presence of a chef and a culinary anthropologist, and serve a 14-course meal to celebrate 14 decades of European culinary history.

Results ?

58 digital publishing

Over 10K interactions

10M people reached