WHAT CAN A BACHELOR DO DURING VALENTINES DAY?
Being a bachelor during Valentines Day sucks… except when you participate to the Single Air operation by Celio. On the occasion of this campaign, 4 bachelor friends won a 24h private jet trip to Paris, Berlin and Barcelona. A Facebook app recreating the interior of a private jet, some real fake fligh attendants in 200 stores of the Celio network during a weekend, fake plane tickets sent to our bloggers network, the management of more than half a million Celio fans on Facebook, viral videos…
During this whole operation, more than 8000 applications in 10 days, a media coverage on 200 digital medias and an extremely rich and original brand content for Celio.