Slow Drinking

Movement created in 2012 by the French group Bacardi Martini, Slow Drinking fits into the Slow movement and promotes a friendly and responsible way to consume alcoholic beverages.

In 2016, the brand entrusted the restructure of its website.

Strategy?

Adopt an editorialized approach to Slow Drinking with a little branded website, which incorporated the codes of a lifestyle magazine.

The simple, sleek and refined web design offers the user a very fluid and ergonomics navigation experience, via a scroll-down system.