MAKE THE LEADING MOTOCULTURE BRAND MORE ACCESSIBLE ON DIGITAL PLATFORMS
Thanks to the quality, performance and reliability of its products, STIHL has successfully convinced a community of professionnals and gardening enthusiasts. But today, the brand has to face a new challenge : being accessible not only to these connoisseurs but also a wider range of people
with various interests.
The 1969 Agency defined STIHL’s editorial strategy with the sole aim to « humanize » the brand and to reinforce its new positionning. « Performance in simplicity ». The agency is also in charge of social media management on a daily basis.
After only 2 months of social media management:
+27k French fans
An average of 7k interactions / month