STIHL - BECOMING THE LOVE BRAND OF THE GARDEN
STIHL has been supporting people’s work in and on nature since 1926. Unmistakable by its characteristic orange colour, STIHL wants to be in every French garden today.
Do you share the same love of the great outdoors as 17 million French people?
But STIHL’s well-known professional status made it difficult to enter the hobby gardener sector.
We launched STIHL’s Facebook page in 2017 and then Instagram in 2019 to start building and engaging communities. We created multiple influencer activations to speak to every member of the community, from hobby gardeners to professional woodcutters.
Growth of 69,000 followers, 1.6 million interactions, 180,000 clicks and a reach of 61 million.