HOW TO ASSOCIATE WHISKY AND RUGBY IN AN EVIN LAW ENVIRONMENT?
After launching the french facebook page, 1969 is in charge of the annual community management of William Lawson’s and aims to convey the idea of a manly bold brand, around the claim :
« No rules, Great scotch ».
A masculine and confident brand that asserts itself, but always with a touch of humour. Never taking itself too seriously. A mechanic relayed on trade and via the influencers thanks to the program we launched : #NRGS.
A platform that allows the brand to gradually settle its legitimacy on the rugby field.
+ de 60 000 recruited fans in one year,
The average engagement rate has risen to record-breaking 7%.