Instagram launches Business Profiles!
Ever since Facebook brought Instagram back in 2012, professionals from the digital communication sector have been waiting impatiently for new ways in which to improve their performance.
Wait no longer – the solution is here ! In fact, businesses will now be able to switch their normal Instagram accounts into professional ones.
These new « business » accounts will have two new qualities:
- A « contact » button : with one click, users get all their contact details (number, address, e-mail…).
- Reports : quantitative (reach, number of clics, follower growth) and qualitative data (best performing post).
Following up on its 2014 advertising strategy, Instagram is slowly but surely getting closer to businesses. It is a start, but nobody has yet topped Facebook’s media coverage complexity.