Group
Green Family
Market
Hygiene / Health
Category
strategy
Did you know that most baby diapers are made of 55% of plastic?
Born from this dirty discovery, Love & Green aims at making hygiene products clean for everybody, including the planet. For 10 years, the company has been innovating to offer clean hygiene products to babies and women, from diapers to tampons, body oil or incontinence pads…
Yet, new brands and DNVBs have been born since this revolution: the market of clean hygiene has become highly competitive for both babies and women... Love & Green wants to stay number one on the very market it has launched.
How can digital help Love & Green stay on top of the green/natural hygiene market?
Green personal care isn’t a trend, it’s a revolution
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Green personal care isn’t a trend, it’s a revolution
1.
Say no to toxic perfection
1969 studied the market reality and the target expectations to bring Love & Green difference & combat to light: normalizing naturality. Love & Green stands for all parents & women who want to be “better” rather than “perfect”, because perfection always has something to hide. We built an editorial platform where everything content aims at making natural the new normal.
2.
Enhancing the Love & Green experience
1969 shot new product & lifestyle visuals to enhance the brand perception and create monthly content affirming Love & Green identity. We optimized the digital ecosystem of Love & Green with dedicated objectives & content for each touchpoint from Instagram to website, from influence to SEA…
3.
Improving its performances all along the funnel
1969 is in charge of all media amplification of Love & Green and ensures the digital performances from engagement rate to website sales.
We reviewed all the targeting strategies, the media mix and the ads assets to boost the global ROI of the brand.
Follolow
Followers
Follolow
Reach
Follolow
Digital sales
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