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Creation of a Pop culture media
Orange background
Orange Group
Orange background

Group

Market

Telecom

Category

strategy

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Illustration of all social networks
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The brand

What is the link between Pop culture and the Orange Group?

Orange is the leader in telecommunications in more than 80% of European countries, serving its 253 million customers and employing more than 140,000 people... in respect of its "Human Inside" engagement, particularly with the mission of making technology accessible to as many people as possible.

The challenge

With a great many audiences, Orange must relay its vision and engagements. From the news to entertainment and digital inclusion.

The objective

How can a new editorial approach make information accessible, relevant and desirable to such different audiences?

Orange POP is entertaining with meaning

"All you need 15 like"

Orange POP is entertaining with meaning

illustration of the same painting: the creation of Adam

1.

Inspire a wind of originality into the corporate world for better communication of the group's values

Because pop culture is the connection between Orange's activities and the people, the 1969 agency has built its editorial strategy on this offbeat vision of current events. A platform that allows Orange to spread its words on many subjects through original and attractive formats. Orange Pop gives dynamism to its subject choices, as well as to their treatment.

Illustration of a person with a keyboard in his hands playing the guitar

2.

Design and production of editorial events  

Reinventing the media through the prism of pop culture with a strong editorial promise: "Entertain with meaning". A snackable content approach (articles and videos), with a team of dedicated journalists all from the society press: Society and Konbini.

Illustration of a robot

3.

Multi-media distribution strategy

Managing the distribution of editorial content on various tactical media: newsletters, website, and even the Orange business application internationally, to reach professionals and individuals. The 1969 agency was also in charge of the social media management of Orange Pop, reacting on the hot news in live, on the Facebook and Twitter platforms.

en chiffres

Follolow

Visitors

Follolow

Publications

Follolow

weekly editions on orange.com

90K/Mois//4 ans//155 numéros
Projet Suivant
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Savoye Logistics Center
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Rugby World Cup Japan poster with Société Générale
Rugby World Cup Japan poster with Société Générale
Orange Group

Creation of a Pop culture media

Orange background
Orange background
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