Group
Union des Vignerons des Côtes du Rhône
Market
Wines & Spirits
Category
strategy
Have you ever tasted the wines of Côte du Rhône?
Among all the wineries in this beautiful region, Cellier des Dauphins is one of the biggest names. With 11 cooperatives and 20k hectares of vineyards. The brand is a leader in red wine production in the Côte-du-Rhône.
Yet, before 2017, Cellier des Dauphins had no digital presence. A lack of visibility prevented the brand from reaching a younger, more sophisticated audience.
How can digitalisation help Cellier des Dauphins appeal to the next generation of wine drinkers?
Togetherness as a lifestyle
Togetherness as a lifestyle
1.
A guide to the Rhône Valley
We tell the story of the region through its lifestyle, its natural environments and its local traditions, and we combine these sunny shared moments with a bottle of Cellier des Dauphins.
2.
Humanising the vine growers and their commitment
They are the core of the brand, share a common passion for wine and their region and carry the values of the brand...
3.
International & tailor-made paid approach
From awareness to recruitment, we designed an amplification strategy along the entire funnel: We developed campaigns around flagship vintages to spark curiosity, ads for products leading to the website, A/B testing of target groups and mechanisms to improve recruitment of followers.
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Reach
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Fans on Facebook
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IG Followers
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Webiste visitors
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