Group
Moët Hennesey
Market
Wines & Spirits
Category
strategy
What will be the rosé of tomorrow?
The day after its change of ownership, this is the question that the Galoupet domain asked itself. And it decided to answer it.
The 77 hectares estate on the Côte d'Azur has thus become the true incubator of tomorrow's wine, proudly responsible and respectful of the environment.
A new kind of project to use all of the richness and diversity of the vineyards.
Château Galoupet needed to find a way to communicate its brand and unify its future community around its strong ambition. A challenge that would allow it to take advantage of this long period of research and development around its next wine.
How do you engage and build customer loyalty around a product that hasn't seen the light of day yet?
Wine in progress
Wine in progress
1.
Together, imagining the wine of tomorrow
The agency designed Galoupet's editorial platform as a logbook. Authentic and honest, its contents tell the story of the project's progression in moments of success and questioning. Written from behind the scenes of the project, but open to all to be the most useful.
2.
Editorial content that touches on all the elements of the project
Rather than pillars, we have editorial stories: a community, a land, a place, a product... "in progress".
3.
Immersive and unique experiences
In parallel to the editorial content, the agency has created experiences to bring alive the project and to the relationship between Galoupet and its community. The masterclasses "Our shared progress" are exclusive and inspiring meetings on different key topics of the project (agronomy, design etc.), for wine lovers and professionals. And for friends and fans of the domain, an "in progress" basket inspired by traditional local vegetable baskets will be sent each season, filled with samples of Galoupet's work in progress such as grapes, tasting samples, some flowers or a little honey from the domain…
Follolow
Launch strategy
Follolow
Editorial platform
Follolow
Media strategy Always On
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