Group
L'Oréal
Market
Beauty
Category
strategy
L'Oréal Professional was the professional brand of L'Oréal, making it one of the most loved and reliable brands.
Yet, L'Oréal Professional was a victim of its success : its social media attracted both hairdressers and its customers.
How can social media strategy help to connect hairdressers and customers around the brand's products ?
No one is better qualified to talk about L'Oréal Professional products than the professionals themselves
.png)
No one is better qualified to talk about L'Oréal Professional products than the professionals themselves
1.
Editorial brand strategy
Thanks to a B2B2C approach, the agency imagined the social media of L'Oreal Professional not as a corporate place but as a media, connecting all the brand lovers to make them brand ambassadors. To do so, we pushed user-generated contents and interactions thanks to strategic content and an impactful tone of voice.
2.
Social branding
To illustrate this new positioning of L'Oréal Pro as a connecting media, the agency imagined its fresh social branding. Inspired by women's magazines, we created a strong iconographic identity and social guidelines playing with its codes.
3.
Social media management
The agency implemented its editorial strategy and social branding on a daily basis by animating the Facebook page of the brand. Live Community management has also been done for specific UGC content at hairdressers' places.
Follolow
Fans sur Facebook
Follolow
Interactions
Follolow
Reach
.jpg)
