Group
Veja
Market
Basket - Fashion
Category
strategy
As a trendy, socially responsible brand, Veja has been shaking up the Western sneakers market since the early 2000s. Yet, Veja needed to continue pushing its digital communications in a disruptive way too.
How to make a step into the influence world like nobody ?
Do it in the Veja way. With a sidestep
Do it in the Veja way. With a sidestep
1.
Influence program strategy in France
The agency chose to work with various influencers, from blogging and Instagram, sharing the same values than the brand. Creative and originals contents featuring Veja shoes and promoting the brand to large community of people. For example, @NathParis the star influencer at this time reached thanks to its pictures 500K people, with 15K engagements.
2.
Influence program strategy in China
To fit in the China market, the agency helped to pair the right Chinese influencers with Veja’s core values: Veganism, Sustainability & Individuality.
Follolow
Influencers
Follolow
Content posted
Follolow
Interactions
.jpg)
