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Let’s make the future appetising
Siemens kitchen
Siemens Home
Siemens kitchen

Group

BSH

Market

House

Category

strategy

Fitted kitchen
Siemens Refrigerator hidden in a fitted kitchen
Two dishes in preparation in an oven

The brand

Ever wondered what household appliances might look like in the future?

That’s what SIEMENS Home does everyday. With the promise "The future is moving in", the brand offers high-end product technologies and networked services that will be used by everyone in the future!

The challenge

SIEMENS’ futuristic messaging struggles stand out as the content it shares is similar to competitors. Something that prevents SIEMENS Home from maintaining it's uniqueness and forming a community that shares the same values.

The objective

How can a digital strategy help SIEMENS become the future inspiration for household appliances?

Let’s live the future today through inspiring makers

Let’s live the future today through inspiring makers

Two women cooking

1.

Through the lives of inspiring makers

During 4 seasons, we've told the stories of makers who've embraced the futuristic future of Siemens Home: from chefs to architects, revealing all the innovative possibilities the brand offers - day after day in the lives of discerning individuals.

Built-in dishwasher

2.

Rich editorial content on trending topics

In articles and videos, we tell stories about real Siemens Home customers and their projects through current everyday topics that inspire the service and quality of the brand appliances. 

Cheese and charcuterie dish

3.

Premium, uplifting snack content

Social media content that showcases the Siemens Home innovations in their natural habitat, focusing on features and useful ideas for our community.

en chiffres

Follolow

Countries

Follolow

Sales

Follolow

View

Follolow

Awarness

6//+8% in 2020//+1,4M//+2%
Projet Suivant
Savoye

Affirm brand identity

Savoye Logistics Center
Savoye Logistics Center
Maison du tri

Toward zero waste

Man painting a chair
Man painting a chair
STIHL

Becoming the digital love brand of the garden

Leaves in a tree
Leaves in a tree
Veja

Stepping into influence

Pair of Veja shoes
Pair of Veja shoes
St-Germain

Storytelling " joyfully decadent "

Front of the House of St-Germain
Front of the House of St-Germain
Société Générale

Rugby World Cup in Japan

Rugby World Cup Japan poster with Société Générale
Rugby World Cup Japan poster with Société Générale
Orange Group

Creation of a Pop culture media

Orange background
Orange background
Siemens Home

Let’s make the future appetising

Siemens kitchen
Siemens kitchen
Orange

Say hello to my digital journey

Illustration of a woman in orange
Illustration of a woman in orange
NEFF

Passionately Cooking

Person washing vegetables
Person washing vegetables
Love & Green

From game changer to market leader

Woman walking in the forest
Woman walking in the forest
L'Oréal

Connect B2B & B2C

women from the back
women from the back
Japan Airlines

Brand vision production

Man with a suitcase in an airport lobby
Man with a suitcase in an airport lobby
Citadelle

Castle gin

Bottle of Citadelle next to lemon on a beach
Bottle of Citadelle next to lemon on a beach
Eminente

Scratching beneath the surface

Tropical forest
Tropical forest
Cloudy Bay

Haven Chasers Program

River
River
Grey Goose

The unleash of a brand universe

Matching dinner with a bottle of Grey Goose
Matching dinner with a bottle of Grey Goose
Christian Dior

Re-creating the surprise with J’adore Injoy

Image of J'adore
Image of J'adore
Château Galoupet

More than a rosé, a project

Vineyard in the sunlight
Vineyard in the sunlight
Bacardi Martini

Participative media of the gen Z

People who party
People who party
Chanel

An innovating client experience

Chanel illustration of a woman on a sofa
Chanel illustration of a woman on a sofa
Charles Heidsieck

Modernizing the legacy

Reception room with champagne on the table
Reception room with champagne on the table
Cellier des Dauphins

Moments of togetherness

Tractor in vineyards
Tractor in vineyards