1.

Editorial strategy and social media ecosystem launch

Starting from the scratch, we imagined Grey Goose social medias as a way to express its brand universe. From the products, the production to the ingredients to the brand values.

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2.

Experience activation

To push our strategy of unleashing the Grey Goose universe to the maximum, we developed various experience activation. Between physique and digital, these exclusive experiences money can't buy were showing a new image of the brand. 

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3.

Influence program

To amplify the visibility of its various events, the agency imagined a whole influence program with brand ambassadors, inviting more than 250 influencers to live some iconoclastic moments around the brand’s values. Bar and mixology, gastronomy, discovery workshops... 

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4.

Grey Goose x Ducasse, launch campaign

The agency launched on digital the limited edition of Grey Goose Ducasse, reinvented by himself. To showcase the meet up of gastronomie and vodka, we imagined a gastronomic dinner journey (with François Thibault and Alain Ducasse) to take people from dinner into the rest of the night : from light to dark.

The Agency invited a selection of influencers to the dinner, in order to amplify the visibility of the event towards our target audience.

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