Heading

Passionately Cooking
Person washing vegetables
NEFF
Person washing vegetables

Group

BSH

Market

House

Category

creative & management

Woman on the phone in a kitchen
Two people cooking
Strawberry cake

The brand

Is your kitchen the heart of your home? Is cooking a passion for you?

If so, you’ve probably heard of NEFF!

NEFF is a German brand for premium household appliances that was founded in 1877. Famous for inventing the convection oven. NEFF encourages the creativity of every food lover!

The challenge

Yet 140 years later, the brand struggles to remain in the memory of French gourmets. Without a proper editorial environment to attract an audience, NEFF has failed to build a community of foodies, despite having real “love brand” potential.

The objective

How can a digital strategy help NEFF bond with its historic audience - the cooking enthusiast?

Food is our social network

Food is our social network

Pie

1.

Daily cooking inspirations

An editorial line centred on passion and conviviality: Recipes and tips from famous chefs, quotes about food, seasonal and local products, little culinary stories of great classics.

Three people cooking

2.

Engaging & Interactive formats

Quizzes and small interactions that generate a lot of rich and passionate feedback from the community around cooking and food!

Dish

3.

Real dinners with influencers

We organised a small group dinner with a chef and a culinary anthropologist and served a 14-courses menu to celebrate 14 decades of European culinary history.

en chiffres

Follolow

IG Followers

Follolow

Fans on Facebook

Follolow

Interactions

Follolow

Reach

+3,5K//+39K//875K//23M
Projet Suivant
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Man painting a chair
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Leaves in a tree
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Pair of Veja shoes
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Front of the House of St-Germain
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Rugby World Cup Japan poster with Société Générale
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Orange background
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Siemens kitchen
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Illustration of a woman in orange
Illustration of a woman in orange
NEFF

Passionately Cooking

Person washing vegetables
Person washing vegetables
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Woman walking in the forest
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women from the back
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Man with a suitcase in an airport lobby
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Bottle of Citadelle next to lemon on a beach
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River
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Matching dinner with a bottle of Grey Goose
Matching dinner with a bottle of Grey Goose
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Image of J'adore
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Vineyard in the sunlight
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People who party
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Chanel illustration of a woman on a sofa
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Reception room with champagne on the table
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Tractor in vineyards
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