Group
LVMH
Market
Perfume
Category
creative & management
The perfumes "J'adore" by Dior are super famous, staring the now mythic Charlize Theron.
Yet, the new perfume "j'adore injoy", its floral and fresh version embodying the instinct pleasure in life, needs to be reveal on social media.
How can social media help Dior Perfume surprise with its new perfume ?
Injoy is an invitation to audacity.
Injoy is an invitation to audacity.
1.
Creative platform
The agency imagined a fresh new story of J'adore to surprise people. More audacious, the editorial line is centered on the instant pleasure of Injoy.
2.
Creative post production
Rays of sun, seawater splashes, golden skin... We used thanks to combined effects and animations the most sensorial and joyful visuals of the worldwide campaign to reveal the very unique identity of the perfume.
3.
Social guidelines
To develop the brand love potential of the campaign, the agency imagined new dynamic social guidelines to speak to the hearts of its social community.
Follolow
Digital sales
Follolow
View
Follolow
Organic interactions on campaign posts
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